Monday, November 23, 2009

Bates unveils new Public Service Announcements

It's with great pleasure that the Communications & Marketing Department presents three new student testimonial Public Service Announcements that will air on KBTC beginning November 30. Each spot features Bates students telling their stories about what Bates means to them and how they are reinventing themselves here.

You can preview the PSAs now by clicking on this link: http://www.kbtc.org/page.php?id=272. When the KBTC page opens in your browser, click on each of the three buttons to the left to view each spot.

KBTC's Manager of Creative Services Michael Peters did incredible work to bring our vision for these student testimonials to life. We are incredibly grateful for his talent and his efforts, and the support of KBTC's Executive Director and General Manager David Hinman and Director of Broadcast Operations Phil Kane in bringing this project to reality. I'd also like to thank Chelsea Lindquist, Communications Specialist, who did an expert job assisting me with the student interviews.

In these spots, we also introduce a new tagline and a new look that you'll begin to see more of as we reinvent many of Bates’ publications and other communications. In the months ahead, look for additional PSAs.

Enjoy!

Edie Jeffers
Director of Communications & Marketing

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